Brewed since 1889, Tui typifies typical kiwi humour. An East India Pale Ale, Tui is equally renowned as a great tasting, 4% alcohol session beer with a strong but smooth taste. Tui's loyal following among mates is thanks to quality brewing and hard-case advertising such as the hugely successful 'Yeah Right' campaign and supporting television commercials.

A proud supporter of rugby, Tui is the beer brand behind Wairarapa Bush, Taranaki and Hawkes Bay rugby as well as the Auckland Blues and Wellington Hurricanes.